Logo & Brand Identity Design, Print Collateral, Sales Books, Digital sales touchscreens, Website, Trade Shows, Chicago Showroom

Brand identity development for a budget-friendly start-up division of office furniture in the contract furniture market. Project components included logo design, brand style guide, catalogs, advertisements, website, exhibit design, showroom design, and promotional materials. Goal to simplify the ordering of contract furniture, with a process and slogan of “simple, clear, easy”. The brand color yellow was selected to help differentiate the brand and to create a contrasting backdrop for product images. Participated with Design Collaboratives (Chicago, IL) as an independent contractor to provide services for this client/project.