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FOR SMALL BUSINESSES

Define your business, value and brand identity. Form connections with your ideal clients that get results.

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Business strategies and brand strategies intersect at every turn, and when you grow your brand, you grow your business. 

 

The Brand Foundation Course was created to arm small businesses with the knowledge of why and how to build a solid brand foundation that clearly identifies your business and resonates with your target audience. Through this guided 6-week series of live presentations, Q&A sessions, and targeted assignments, you will have the STEPS you need to build your brand foundation.

Billie Knipfer

Brand Strategist & Designer

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SIX
LIVE PRESENTATIONS
WITH Q&A

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FREE 1 to 1
CONSULTATION
FOLLOWING COURSE

WEEKLY
ASSIGNMENTS WITH
SIMPLE STEPS

WHY DO YOU
NEED A BRAND FOUNDATION?

  • Gain internal and external clarity about your business, products/services and value

  • Differentiate from your competitors

  • Develop your brand identity through visuals and messaging

  • Connect with your ideal clients/customers

  • Develop an effective marketing road map

  • Gain traction on your marketing efforts with increased conversions to sales

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WHO THIS COURSE WAS DEVELOPED FOR

Solo entrepreneurs to small businesses (up to 50 employees)

Course Outline
Course Dates:

WEEK 1

Introduction to Branding & Competitor Research

WEEK 3

Get Clear On Who You Are & What You Offer

WEEK 5

Develop Your Visual Identity

WEEK 2

Define Your Customer Journey & Target Audience

WEEK 4

Messaging That Matters

WEEK 6

Create a Marketing
Road Map

Free Personal Consultation!

Each participant can schedule a 1-hour virtual consultation. This consultation may be used to review your work completed during the course, or for a "brand audit" of your existing brand & marketing efforts. 

Reserve your spot now.

Spots are limited for this 

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6-week Guided Brand Foundation Course

Reserve Your Spot.

Spots are limited for this course, to give participants an opportunity to be involved in question & answer sessions.

Course specifics are listed below, but feel free to reach out if you have any additional questions. Personal or business workshops are available upon request.

Thanks for submitting!

$299

Course Specifics:

  • Each week there will be a 60 minute live session via Zoom & an assignment for that week. A Zoom link and assignment worksheets will be provided on the day prior to each live session.

  • Q&A time will be incorporated into each live session to ensure understanding of each topic/assignment and to answer any follow up questions.

  • If you are unable to attend a live session, you should plan to complete the worksheets provided prior to the session.

  • 1-hour virtual consultations must be scheduled during the 2 weeks following the course completion date.

  • Only 1 participant per sign-up

  • No refunds will be given after purchase of this course, as there are a specified number of slots available.

  • Recording of live presentations is prohibited.

Billie Knipfer, Brand Strategist & Designer

 

Hi! I am a small business owner and have over 20 years experience developing brands for businesses very large and very small. I have been involved in brand workshops ranging in cost from $2,000 to upwards of $20,000, and branding initiatives from $50,000+. However, there is knowledge and a process that can can be shared with businesses that don't have that kind of budget.

This course was created as a way to guide small business owners through the process of building a brand and leveraging those brand strategies throughout marketing channels.

Yes, it will take some effort on your part, but this course offers education, motivation, and a series of simple, manageable steps to create an effective brand strategy and components. 

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TESTIMONIALS